Pay-Per-Click Campaigns

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser's website.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Benefits of PPC

Statistically, PPC only accounts for 8% of traffic driven to web the average web site. However, the main benefit of PPC is how quickly a successful PPC campaign can drive traffic to a web site. PPC works best as a temporary method of online marketing which offsets the time it takes for your Organic SEO to start generating traffic.

We usually recommend a PPC campaign with our SWARM campaign. Once the SWARM pages are indexed and beginning to drive traffic to your web site (can take 2-4 months), you can then eliminate your PPC campaign and overhead costs without greatly affecting your traffic.